the Internationale believes organisations and businesses need to get involved in the conversation economy. They need to tell their business story with VOICE & PASSION (see PDF 390k). Of course bosses are worried - they've been told for years that they need to 'control the message'. Now they can't, couldn't and shouldn't. And bosses that get that should be supported.
This page simply links to those brave VCO ceos who are leading from the top and front and making it easier for their staff and stakeholders to be human again... and making it easier for those of us digital charbancs in the industry to make the argument. Chapeaux to you guys...
the Internationale is paul caplan :: content to be different :: praxis [at] theinternationale [dot] com
